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The Colonial Athletics Company was founded in 2026 bringing a run specialty store to Williamsburg VA. Colonial Athletics follows Colonial Sports and the Elder family as they wind down operations of their sports store after 30+ years serving the local community.
At Colonial Athletics we strive to make our customers experience a full-service support. Whether it's your first pair of athletic shoes or your one hundredth we will give you our full attention. We want all of our customers to enjoy their instore experience, even if you are just looking around. We offer complimentary Normatec compression boot and Hyperice massage gun use, including gait analysis.